I'm Trevor. I studied business at Cornell, spent a decade in enterprise product leadership, and now run Startedby — a product studio where I build, test, and ship software. In the last year I've shipped 10 apps using AI-assisted development.
My product studio. I use it as a launchpad to build, test, and ship software products — from concept through launch. In the last year alone, I've shipped 10 applications using AI-assisted development.
Led cross-functional product team for a financial intelligence platform used by Google, IBM, Microsoft, and Deloitte.
Founded and scaled a rental home furnishings platform. Tripled revenue relative to invested capital in first 2 years.
I've shipped 10+ apps through Startedby across web, mobile, and cross-platform. View all projects →
When you're building a native mobile app alongside an existing web app, the AI agent on project B has zero context about project A. Markdown files turned out to be the bridge.
· 8 min read · Trevor Goss SubstackWhat we're building, why it matters, and how AI is changing the way modern businesses actually operate. We don't touch your product — we re-engineer how your business runs.
· 4 min read · Startedby SubstackAI-powered business guidance. No decks. No fluff. Just answers. A free tool designed to help you analyze a business problem or validate a new idea.
· 3 min read · Startedby SubstackA lot of companies are using AI right now. Very few are actually changing how they work because of it. We don't just use AI to build stuff — we use AI to run the company itself.
· 4 min read · Trevor Goss SubstackIn a world changing faster than ever, what we need more than anything else is the ability to change our mind. The future won't be about climbing a single ladder.
· 5 min read · Trevor Goss Substack