During the course of building Moovin, fundraising was a really hard activity for me. I suppose all founders say that about the fundraising process to one degree or another—even Elon Musk once struggled with it (though definitely not anymore :)

It shouldn’t have been so difficult. Moovin had a working product, 6-figures of revenue, 50% margins, repeat customer usage, a clear growth plan, a solid team with a decade of experience in the space, and a great looking deck to tell our story. What we didn’t have was capital to grow, and finding the right investors who wanted to fund a company that was a software-enabled service vs software as-a-service proved very hard. Intellectually, you know these people and funds are out there, but who is the right investor for you, and why them, and what’s the easy way to connect with them and get them to pay attention to you?

My answer to those questions is Intro2.

Intro2 uses data science to connect startups to their best investors, at scale. What that means in practice is when a founder signs up and creates their company on Intro2, the app prompts them for a range of information about their company. That information, in turn, is used to power a matching algorithm that evaluates the startup against each investor’s investment thesis.

It works in reverse too. Each investor can find the best startups for their investment thesis in just the same way.

Best of all, all of this is automated all the way down to the sending of intro emails, the follow ups… all of it… automated… done!

For Founders, this is like putting your fundraising on autopilot. For investors, this is the easiest way to find that next great company that matches your exact investment thesis.